5 free social media contract templates you can use in 2025

You’ve done it.

You’re about to sign a client for your social media services.

But now, you’re looking for a social media contract template to help you get your legal stuff in order.

Smart move.

A clear professional agreement is all about protecting yourself and setting expectations for the brands you work with. So, in this article, I’ve rounded up five free social media contract templates you can use in 2025, plus a breakdown of what to include if you’re building one from scratch.

Let’s get into it.

What to include in a social media contract template

Before you even send off your first proposal, or hop on a kickoff call, you’ll want to have a solid social media management contract in place. Whether you’re a solo creator or part of a full marketing team, a well-written contract protects both you and your client.

Do not overlook this part.

Let’s go over some essential components every social media marketing agreement should include:

Service details and scope of work

This section should clearly outline what the service provider is actually doing (aka you). Are you managing Instagram and TikTok? Running paid ads? Creating weekly content calendars? Whatever it is, write it out clearly.

You should include things like:

• The social media platforms you’ll manage
• The type and frequency of social media content (i.e., 3 Reels per week, 1 carousel per day)
• Whether you'll engage with followers or respond to comments on the brand account
• The tools you’ll use for scheduling or reporting

This sets expectations and defines the contract term so everyone’s aligned from day one.

Content guidelines and brand voice

Every social media marketing contract should include content guidelines, think tone, visual style, dos and don’ts — anything related to how the brand shows up online.

If you’re creating content that represents someone else’s brand, this is non-negotiable.

Brownie points if you include approval workflows and who on the marketing team is responsible for final sign-off.

Payment terms and late fees

Money talk isn’t fun, but it’s needed. Include how much you’ll get paid, when, and how (bank transfer, credit cards, PayPal, etc.).

Make sure to include:

• Payment due dates
• What counts as a late payment
• Any fees for delayed invoices
• Whether you require a deposit or retainer

This section protects you financially and adds clarity for the client.

Ownership, usage, and intellectual property rights

Who owns the content after it’s posted? Can the client reuse your assets for other campaigns? These are questions that need answers.

A strong social media marketing contract will define:

• Whether the client owns the final content
• If the creator retains usage rights for portfolios
• How trade secrets or sensitive information are handled

This is especially important if you're working with larger brands or managing multiple social media accounts.

Confidentiality and non-disclosure agreement (NDA)

If you’re accessing client dashboards, internal brand docs, or upcoming campaign ideas, include an NDA. This protects both parties and helps maintain trust.

Your NDA should cover:

• What information must be kept confidential
• How long the confidentiality lasts
• What happens if the agreement is breached

Even if you’re a freelancer, NDAs are a power move in the contract creation process.

Metrics, reporting, and performance expectations

Since most social media efforts are tied to results, it’s smart to include how success will be measured.

Things to consider:

• How often you’ll report on social media metrics
• What KPIs you’ll focus on (e.g., engagement rate, follower growth, link clicks)
• If benchmarks or goals are included in the services agreement

You’re not vibe marketing here. If you want more clients, you need to show data-backed progress.

Revisions, notice period, and termination conditions

Every contract should include what happens if things need to end early.

Be sure to outline:

• The notice period for either party to end the contract
• What’s considered a breach of the services agreement
• How will deliverables be handled during termination
• Whether a refund or final invoice will be issued

This protects your time, your work, and your peace of mind.

Signatures and final review

Finally, once the contract’s all set, both parties should sign. It’s always smart to run the agreement by legal experts, especially if you’re working with larger brands or international clients.

And remember: a good social media management contract isn’t just a formality. It makes people take you more seriously. That in and of itself will set you up for success as a service provider.

Alright, now let’s look at some templates for different types of social media services.

5 free social media contract templates

Here are my favorite social media contract templates:

1. PandaDoc’s influencer agreement
2. Bonsai’s social media contract
3. eForms’ video creation contract
4. Juro’s affiliate marketing contract
5. Indy’s social media strategy contract

Okay, let’s look at each one.

1. PandaDoc’s influencer agreement

• Best for: Influencers

First up is for my influencers out there. Okay, I know that word is overused and, quite frankly, I’m not the biggest fan of it either. Let’s just say this one’s for the creators out there, the ones partnering with brands to make content to help businesses reach their ideal customers.

PandaDoc, a trusted name in the eSignature and contract space, offers a free influencer agreement template that’s solid right out of the box.

Here’s what I like about this one:

• It covers both one-time and ongoing partnerships (great for brand deals that start casually but grow).
• It includes a clear breakdown of deliverables, so no one’s left guessing how many posts, stories, or shoutouts are part of the deal.
• There’s a section on usage rights and licensing, which is huge when it comes to protecting your content after a campaign ends.
• It’s PandaDoc, so the formatting is clean, and it’s super easy to customize and send for signature.

You can check out the full template here.

2. Bonsai’s social media contract

• Best for: General social media services

Next is for those who just want a general contract for their social media services, whether you’re doing content creation, community management, or running paid ads. If you just need a solid, all-purpose contract that covers your bases, Bonsai’s got you.

Bonsai is also a well-known platform for freelancers, it’s the platform I first started on before I switched to Copilot. They have a bunch of contract templates, and they’re all designed with simplicity and professionalism in mind.

Here’s what I like about this template:

• It’s super customizable. Just answer a few prompts and Bonsai auto-generates the contract for you.
• It covers the scope of work, payment terms, timelines, and revisions.
• It includes a section for confidentiality and IP ownership, which is clutch if you’re working with sensitive brand content or assets.
• It feels less intimidating than starting from scratch, especially if you're new to freelancing.

You can grab the free contract template here.

3. eForms’ video creation contract

• Best for: Videographers and video editors

Next up is for my video people out there. TikTok, YouTube Shorts, Instagram Reels, UGC edits, longform YouTube video editing — whatever it is, this is for you. eForms has a free videography contract template that’s built for independent contractors handling video shoots and edits.

This one isn’t specifically designed for social media, but with a few tweaks, it can work perfectly for creators and editors doing freelance video work.

Here’s what I like about it:

• It outlines the scope of services in a really straightforward way — filming, editing, revisions, etc.
• There’s a strong section on payment terms, including deposits and late fees (which is always good to have in writing).
• It includes a clause about equipment and expenses, which can save you headaches if you’re working with your own gear.
• It’s easy to download and edit without needing to sign up for anything.

You can check out the full template here.

4. Juro’s affiliate marketing contract

• Best for: Promoting affiliate products

Now let’s talk affiliate deals. If you’re promoting products through your content— maybe you’ve got a YouTube channel, a blog, or you’re just really good at driving clicks — this contract template from Juro is worth bookmarking.

It’s designed specifically for affiliate partnerships, so both sides know exactly what’s expected.

Here’s what I like about it:

• It clearly outlines commission structures and payment timelines (no chasing people down for payouts).
• There’s a section for tracking and reporting requirements, which is super useful if performance is being measured through UTM links or dashboards.
• It includes termination clauses, so if things don’t work out, both parties can walk away clean.
• Juro is known for clean, modern contracts that are actually readable, not just walls of legal jargon.

You can grab the free template here.

5. Indy’s social media strategy contract

• Best for: General social media strategy

Last but not least, we have a social media contract template from Indy. This one’s a great fit if you’re offering more strategic services like planning content calendars, managing platforms, or helping brands with their overall social presence.

If you’re just getting started and need something quick to send to a client, this is a great template to check out.

Here’s what I like about it:

• It includes a clean scope of work section, which helps set expectations around what’s included (and what’s not).
• There’s a section for deliverables, timelines, and fees so you can avoid vague agreements and scope creep.
• It’s a downloadable PDF, so you can edit it however you want and reuse it across clients.
• It keeps things professional without being overcomplicated, which is great for smaller projects or solopreneur clients.

You can download the contract here.

The back office for your social media business

Okay, so you find a client, send them a contract, and start doing the work. But then what? How do you scale your efforts and create a system in your freelance or agency business? This is where a platform like Copilot comes to play.

Copilot is a client portal platform designed to help service businesses scale. The platform gives you everything from:

• Custom client onboarding flows
• Built-in messaging and file sharing
• Invoicing and subscriptions (so you get paid on time)
• A centralized dashboard to manage your clients, services, and documents in one place

Instead of bouncing between a dozen tools — or worse, trying to scale with a messy email thread — Copilot lets you create a clean, branded experience for your clients that makes you look like you’ve got a whole team behind you (even if it’s just you right now).

So whether you're offering social media strategy, content creation, or full-on social media management, Copilot helps you build the kind of back office that supports your growth.

Want to see how it works? Sign up for a free account and start playing around with the demo portal.

Here’s to signing more social media clients this year!